Links ARCHIVE: CNET News.com - Internal Advertising In Games

Published on May 22, 2005 By joeKnowledge In Gaming

As you can see, video games are making a nice place for advertising, but will tacky or good? Here is the linked article with snippet:

SOURCE: CNET News.com
'Spectator advertising' next frontier in games

Published: May 18, 2005, 9:32 AM PDT - By Reuters

Video game players face a plethora of ads in games, from billboards on virtual streets to soft drink machines. Now the industry has a new target in mind--video game spectators.

As the video game industry gathers in Los Angeles for the annual Electronics Entertainment Expo, or E3, console makers are preparing machines that can allow complex, Web-based play, which many expect will draw a crowd of people wanting to watch the virtual matches.

Microsoft unveiled its latest gaming console, the Xbox 360, at E3 with technology that will allow advertisers and video game developers to design games around virtual tournaments.

Peter Moore, the Microsoft vice president in charge of advertising for the Xbox business, described a scenario of a virtual race hosted by a corporate sponsor, with thousands of players competing for a grand prize while their buddies and competitors watch online.

"If you are the sponsor, you've captured the attention of hundreds of thousands of people who've spent the last six months living and breathing your tournament and your brand," Moore said at an Xbox 360 launch event.

Advertisers and game companies are betting that in-game advertising is on the verge of becoming a medium that soon will rival television, newspaper and Internet spending.

"People spend as much time in videogames as they do on the Internet," said Guy Bendov, vice president of DoubleFusion, which offers technology that allows advertisers to place ads...

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