Former Vice President Al Gore and partners have renamed their upcoming youth-oriented TV network and set Aug. 1 as its launch date.
SOURCE: CNET News.com
Gore's TV network set to launch with Google tie-in
By Richard Shim Staff Writer, CNET News.com
The venture, formerly called INdTV, will be called Current.tv, it was announced on Monday. The 24-hour network will target an 18- to 34-year-old audience and offer short-form content--15-second to five-minute segments--to be contributed by viewers.
Viewers will also be able to vote for their favorite videos and get tutorials via the Internet on how to produce their own segments, according to network officials.
Think of it as a big video blog that you don't need a computer to watch. Gore said he is aiming to bring interactivity to the TV set.
"The Internet opened a floodgate for young people whose passions are finally being heard, but TV hasn't followed suit," Gore, the network's chairman, said in a statement. "We intend to change that with Current, giving those who crave the empowerment of the Web the same opportunity for expression on television."
Gore and Google team up
In addition to the videos, the new network reached a pact with Google to include the search firm's data on the most popular Web searches.
The deal came despite early skepticism...
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