SOURCE: BetaNews.com
Report: Internet Usage Flattening
By David Worthington, BetaNews March 18, 2005, 9:56 PM
Analysis of major Internet markets has revealed that the time netizens spend online at home has come close to hitting a plateau in many major markets. Nielsen//NetRatings, a syndicated rating system for Internet audience measurement, measured markets in Brazil, Germany, Spain, Switzerland, Sweden, the United Kingdom and the United States and found them to be maturing. In contrast, Australia, France, Hong Kong, Italy and Japan experienced double-digit growth.
Nielsen//NetRatings concluded that mature markets are in wait of "the next big thing" whereas emerging markets were rife with opportunity for companies online. Some of the growth engines cited in the report is the proliferation of broadband and societal changes in media consumption.
"As the Internet has officially become an important...
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