Links ARCHIVE: BetaNews - Does iPod Create Halo Effect?

Published on March 19, 2005 By joeKnowledge In Gadgets & Electronics

SOURCE: BetaNews.com

iPod Creates Mac Halo Effect

By David Worthington, BetaNews March 18, 2005, 9:45 PM

A report by Morgan Stanley analyst Rebecca Runkle has determined that Apple's iPod digital music player has inspired brand switching away from the PC to Macs. In her report...

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