private citizens seeking responsible, nonlethal self-defense protection for a mere $99
SOURCE: FOOL.com
Is This Taser for You?
By W.D. Crotty
September 15, 2004
Taser International (Nasdaq: TASR) is soaring today after the announcement of its new X26C Citizen Defense System for "private citizens seeking responsible, nonlethal self-defense protection." For a mere $999, the company will sell you six cartridges, a 40-minute training video, and a certificate for "one free in-home professional training session."
This weapon is sold exclusively by Taser, which eliminates any middlemen eating into the company's high 44% operating margin. To understand the significance of that, consider the margins of a few companies with lighter business models: 30% at Coca-Cola (NYSE: KO), 34% at Microsoft (Nasdaq: MSFT), and 40% at Motley Fool Stock Advisor recommendation Marvel Enterprises (NYSE: MVL).
Those margins are one reason Taser was able to jump 42-fold in a 52-week period that extended into early 2004. The other is that orders continue to pour in for the company's existing products. With revenue growing 150% a quarter and profits growing even faster, the market notices -- and international orders....
For more, click on the link provided...