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caller ID, Star38, private investigator, bill collectors
Published on September 5, 2004 By joeKnowledge In Business
SOURCE: CNET NEWS.com

Citing threats, entrepreneur to quit caller ID venture
Published: September 4, 2004, 7:57 AM PDT
By Ken Belson
The New York Times

It may be known as caller ID spoofing, but it is evidently no laughing matter.

Three days after the start-up company Star38 began offering a service that fools caller ID systems, the founder, Jason Jepson, has decided to sell the business. Jepson said he had received harassing e-mail and phone messages and even a death threat taped to his front door--all he said from people opposed to his publicizing a commercial version of technology that until now has been mainly used by software programmers and the computer hackers' underground.

For a fee, customers using the Star38.com Web site would be able to alter the number that would appear on the caller ID screen of the recipient's phone. The technique could mask the identity of a bill collector, for example, or enable a private investigator to fool someone into answering the phone on the false belief that a friend or relative was ringing.

Jepson said Friday that he did not yet have any paying customers for the service. But he said he had received hundreds of messages from potential customers--as well as from people concerned that his product would invade their privacy. He also said he had received inquiries from five investors who were interested in investing in or buying his company.

"It generated a lot more interest than I ever thought it would," said Jepson, who noted he had spent only $3,000 to develop his service with the company's five other employees. But he said the threats had persuaded him to get out of the caller ID spoofing business.

"I was harassed," he said. "It's too much."

Jepson, an entrepreneur who lives in a gated community in Orange County, said he had hired a private investigator familiar with hackers, both to protect himself and his family....






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