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It might be as simple as this: let the up and coming kids give it a whack. There are days I am on the NYC subway train and I see these ads for Parsons school of design and I say to myself, "Wow those ads are always really good." Sometimes, when you take away the meetings and the 'I think it should be done this way’ additudes of the boss who really might not get what is going on, you find yourself with young adults who have an idea that can work.

Get them to like the idea then its even better.

The students swarmed, slack-jawed, around the offbeat office — foosball tables, life-size mascots of the "Aqua Teen" characters, employees slouching around in ripped jeans and black T-shirts.

They gathered on a few beat-up couches to hear cartoon creators talk about how they got started and watched clips from a few shows that aren't out yet. Then they all headed to a dingy bar for more chatting with Cartoon Network employees before a weekend of training in selling the shows to their peers.


Pulling talent from the college types, i think, is always a good idea. Before they get into the world of meetings and deadlines, imagination is more the norm and so is optimism.

Adult Swim crated a place for cartoons that were old, or actually quite good (like Futurama and especially Family Guy) and now it’s at a point where these shows are quickly being made anew for more episodes.


"It is sooooo much fun," said Barrett Darnell, a 20-year-old Washington State University student who's starting his second year as an "Adult Swim" marketer. Last year he threw viewing parties and got some cartoon T-shirts thrown from the stage at a campus Cypress Hill concert. This year's plans include a pub crawl and poster giveaways. "We give out so much free stuff. Everyone loves it."

Another returning marketer, University of Kentucky senior Shreenah Willis, went from trying to draw crowds to her Cartoon Network parties to fending off advances for more "Adult Swim" giveaways.

So the next time you watch the Cartoon network, remember, some drunk mid 20's kid came up with that.

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